Michael B. Hardt
Design Consultant Diplom Designer  Professor for Visual

    Visual communication design is not another word for graphic design. Communication as such is a process and visual communication is designing this process, yet visible in products.

Process precedes product.

The main focus in design research, development and education should therefore not be on skills how to shape graphic products but on understanding how to use a visual language as communication tool. In a way it is the further development of Sullivan's thesis 'form follows function'.

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