Michael B. Hardt
Diplom Designer Professor for Visual Communication  
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Leere Worthülsen, schön verpackt


While printed matters in the past had a lifetime that lasted for generations, today’s products of the printing industry has often a using time counted in seconds. The technology permits high quality results but it is not the form that matters, the value comes from the content.

We have to reduce the quantity and raise the quality of the content to give value to print-products.

But printing has more to offer than just the multiplication of messages …

Free downloadable PDF in German.
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