Michael B. Hardt
Diplom Designer Professor for Visual Communication
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    Read the trend    
  All successful inventions in the late past have got something to do with time.
People want to have everything: now, individual and convenient.
Every invention, which is fast, individual and convenient, will be successful.
Every invention, which is slow, mass-oriented and inconvenient, will disappear.

As a designer you have to design for the future, simply because it takes some time until the design reaches the target group.

Designing today for today means designing tomorrows yesterday.

But how can you read the future?

There are techniques how to analyse the development of a timeline and draw the conclusions for the application as a design.

Full manuscript of a lecture held in Bergen/Norway in August 2003

Free downloadable PDF in English.
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